What is Project Unicorn and how does it help startups in the Middle East?

Pioneer Investors – The TikTok platform revealed the great success of the Project Unicorn initiative, which works to connect startups in the Middle East and North Africa with investment agencies from around the world, allowing startups in the region to accelerate the growth of the region. It makes it possible for startups to expand and accelerate their success path by taking the advantages of this platform’s capabilities.

TikTok has designed Project Unicorn as an integrated program with the aim of motivating venture capital investment and startups in the region in all key digital sectors, including financial technology, cryptocurrency, education technology, health technology, and seamless shopping experiences. This is what makes TikTok a preferred business partner.

Project Unicorn provides access to world-class market intelligence and business analysis in order to enable startups to connect with global experts, access useful visual content, and attend exclusive conferences and thought leader programs. It also provides meticulous support from Tik Tok experts to activate campaigns and build partnerships with content creators.

In this regard, Joanne Shehab, head of Business Partnerships for Managed Services, Global Business Solutions MENA – TikTok said: “Since the launch of the Project Unicorn initiative in May, TikTok has successfully interacted and networked with more than 80 startups. I have had more than 20 customized consulting workshops through the Tik Tok business platform in the Middle East and North Africa region, during which I explained how startups can achieve success on our platform. The initiative helps establish real partnerships and provides all the benefits of the creators’ market on TikTok and the TikTok Ads Manager, and it is our detailed guide for startups in the region to succeed.”

TikTok, as the first platform for startups, succeeded in hosting the equivalent of more than 300 years of user-generated content in the region during January 2022. The Project Unicorn initiative showcases how startups on TikTok can benefit from the massive stock of content for the social platform, multiply the return on advertising spend 1.6 times and achieve an increased reach of 44% compared to other digital channels.